{"id":3,"date":"2026-06-21T03:20:51","date_gmt":"2026-06-21T03:20:51","guid":{"rendered":"https:\/\/pro-luxehair.com\/?page_id=3"},"modified":"2026-09-07T08:29:43","modified_gmt":"2026-09-07T08:29:43","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/pro-luxehair.com\/index.php\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<section class=\"pro-luxe-privacy\">\n    <div class=\"container\">\n\n        <h1>Privacy Policy<\/h1>\n\n        <p><strong>Last updated: September 2026<\/strong><\/p>\n        <p><strong>Effective date: September 2026<\/strong><\/p>\n\n\n        <h2>1. Who We Are<\/h2>\n\n        <p>\n            Pro Luxe Hair (\u201cwe\u201d, \u201cus\u201d, \u201cour\u201d) is committed to\n            protecting and respecting your privacy. This policy explains how we collect,\n            use, disclose and safeguard your personal information when you visit\n            pro-luxehair.com or contact us.\n        <\/p>\n\n        <p>\n            This website is operated by Pro Luxe Hair. Our full\n            registered company details appear in the footer of every page.\n        <\/p>\n\n        <p>\n            Contact for privacy matters:\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>\n        <\/p>\n\n\n        <h2>2. Information We Collect<\/h2>\n\n        <h3>Information you give us:<\/h3>\n\n        <p>\n            <strong>Identifiers.<\/strong> Name, email address, telephone number,\n            country or region.\n        <\/p>\n\n        <p>\n            <strong>Enquiry content.<\/strong> The message you send us, the topic you\n            select, and any photographs you send for shade or product support.\n        <\/p>\n\n        <p>\n            <strong>Professional enquiry information.<\/strong> Salon name, business\n            address and professional details, where you contact us as a trade enquiry.\n        <\/p>\n\n        <p>\n            <strong>Marketing preferences.<\/strong> Subscription status, consent\n            records and communication history.\n        <\/p>\n\n\n        <h3>Information we collect automatically:<\/h3>\n\n        <p>\n            <strong>Technical data.<\/strong> IP address, browser type and version,\n            device type, operating system, language.\n        <\/p>\n\n        <p>\n            <strong>Usage data.<\/strong> Pages viewed, time on page, referring and exit\n            pages, and how you move through the site.\n        <\/p>\n\n        <p>\n            <strong>Cookie and tracking data.<\/strong> Cookie identifiers, pixel and\n            tag data, session identifiers. See our Cookie Policy.\n        <\/p>\n\n        <p>\n            <strong>Approximate location.<\/strong> Derived from IP address, used to\n            localise content.\n        <\/p>\n\n        <p>\n            We do not sell products through this website, so we do not\n            collect payment card details, billing information or delivery addresses.\n        <\/p>\n\n        <p>\n            We do not knowingly collect sensitive personal information\n            and ask that you do not send it to us. Photographs you send for shade support\n            are used only to answer your enquiry.\n        <\/p>\n\n\n        <h2>3. How We Use Your Information<\/h2>\n\n        <p>We use your personal information to:<\/p>\n\n        <ul>\n            <li>Respond to your enquiry and provide product, shade and professional guidance.<\/li>\n            <li>Send marketing communications where you have consented.<\/li>\n            <li>Understand and improve our website through analytics.<\/li>\n            <li>Comply with our legal and regulatory obligations.<\/li>\n            <li>Establish, exercise or defend legal claims.<\/li>\n        <\/ul>\n\n        <p>\n            We do not make decisions producing legal or similarly\n            significant effects about you based solely on automated processing.\n        <\/p>\n\n\n        <h2>4. Legal Bases for Processing<\/h2>\n\n        <p>\n            As a UK-registered company, UK GDPR applies to our\n            processing regardless of where you are located. We rely on the following legal\n            bases:\n        <\/p>\n\n        <ul>\n            <li>\n                <strong>Legitimate interests,<\/strong> for responding to your enquiry,\n                site security, and analytics.\n            <\/li>\n            <li>\n                <strong>Consent,<\/strong> for marketing communications and non-essential\n                cookies.\n            <\/li>\n            <li>\n                <strong>Legal obligation,<\/strong> for regulatory and record-keeping\n                requirements.\n            <\/li>\n            <li>\n                <strong>Legitimate interests,<\/strong> for establishing or defending\n                legal claims.\n            <\/li>\n        <\/ul>\n\n        <p>\n            Where we rely on legitimate interests, we have assessed\n            that our interests are not overridden by your rights and freedoms. You may\n            object to this processing.\n        <\/p>\n\n\n        <h2>5. Categories of Third Parties We Share With<\/h2>\n\n        <p>We share personal information with:<\/p>\n\n        <ul>\n            <li>\n                Service providers who support our operations, including IT\n                and hosting providers, email and CRM platforms, customer support tools and\n                analytics providers. These providers may only process your information on our\n                instructions.\n            <\/li>\n\n            <li>\n                Analytics and advertising partners, where you have\n                consented to non-essential cookies.\n            <\/li>\n\n            <li>\n                Professional advisers, including lawyers, auditors and\n                insurers.\n            <\/li>\n\n            <li>\n                Legal authorities, where required to comply with law,\n                court order or regulatory request, or to protect our rights, property or\n                safety, or that of others.\n            <\/li>\n\n            <li>\n                A buyer or successor in the event of a merger,\n                acquisition, restructuring or sale of assets.\n            <\/li>\n        <\/ul>\n\n        <p>\n            We do not sell your personal information.\n        <\/p>\n\n\n        <h2>6. Cookies and Tracking<\/h2>\n\n        <p>\n            We use cookies, pixels, tags and similar technologies to\n            operate the site, remember your preferences, measure performance and, with your\n            consent, deliver relevant advertising.\n        <\/p>\n\n        <p>\n            Third parties, including our analytics and advertising\n            providers, may collect information about your online activities over time and\n            across different websites when you use our site.\n        <\/p>\n\n        <p>\n            You can manage your preferences through our cookie banner\n            and preference centre, or through your browser settings. Full details are in\n            our Cookie Policy.\n        <\/p>\n\n\n        <h2>7. Do Not Track Signals<\/h2>\n\n        <p>\n            Some browsers offer a \u201cDo Not Track\u201d setting. There is\n            currently no uniform industry or legal standard for how websites should\n            interpret these signals.\n        <\/p>\n\n        <p>\n            We do not currently respond to Do Not Track signals. We\n            will update this policy if that changes.\n        <\/p>\n\n\n        <h2>8. International Transfers<\/h2>\n\n        <p>\n            We operate from the United Kingdom, and our service\n            providers may be located in other countries, including the United States. Your\n            personal information may therefore be transferred to, stored in and processed\n            in a country other than your own.\n        <\/p>\n\n        <p>\n            Where we transfer personal information out of the United\n            Kingdom, we rely on an appropriate safeguard, such as an adequacy decision, the\n            UK International Data Transfer Agreement or Addendum, or Standard Contractual\n            Clauses.\n        <\/p>\n\n        <p>\n            You may request a copy of the relevant safeguard by\n            contacting\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>.\n        <\/p>\n\n\n        <h2>9. Data Retention<\/h2>\n\n        <p>\n            We retain personal information only for as long as\n            necessary for the purposes for which it was collected, including to satisfy\n            legal and regulatory requirements, and to establish or defend legal claims.\n        <\/p>\n\n        <p>\n            <strong>Enquiry correspondence:<\/strong> 24 months from resolution\n        <\/p>\n\n        <p>\n            <strong>Marketing consent records and subscriber data:<\/strong> until you\n            unsubscribe, plus a suppression record retained to honour your opt-out.\n        <\/p>\n\n        <p>\n            <strong>Website analytics and cookie data:<\/strong> as set out in the\n            Cookie Policy.\n        <\/p>\n\n        <p>\n            When information is no longer needed, we delete or\n            anonymise it.\n        <\/p>\n\n\n        <h2>10. How to Review or Change Your Information<\/h2>\n\n        <p>\n            To review, correct or request deletion of the personal\n            information we hold about you, contact\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>.\n            We may need to verify your identity first.\n        <\/p>\n\n\n        <h2>11. Your Rights<\/h2>\n\n        <p>\n            Because we are a UK-registered company, UK GDPR rights\n            apply to our processing of your information wherever you are located. You have\n            the right to:\n        <\/p>\n\n        <ul>\n            <li>Access the personal information we hold about you and receive a copy.<\/li>\n            <li>Rectify inaccurate or incomplete information.<\/li>\n            <li>Erase your information in certain circumstances.<\/li>\n            <li>Restrict processing in certain circumstances.<\/li>\n            <li>Object to processing based on legitimate interests, and to direct marketing at any time.<\/li>\n            <li>Data portability, meaning you can receive your information in a structured, commonly used, machine-readable format.<\/li>\n            <li>Withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.<\/li>\n        <\/ul>\n\n        <p>\n            To exercise any of these rights, contact\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>.\n            We will respond within one month, which may be extended by two further months for complex requests.\n        <\/p>\n\n        <p>\n            If you are a resident of California, Delaware, Nevada or\n            another US state with applicable privacy legislation, you may also have rights\n            under that state\u2019s law, including rights of access and deletion. Contact us at\n            the address above and we will handle your request in accordance with applicable\n            law.\n        <\/p>\n\n        <p>\n            <strong>Complaints.<\/strong> If you are in the United Kingdom, you have the\n            right to lodge a complaint with the Information Commissioner\u2019s Office at\n            ico.org.uk. We would appreciate the chance to address your concern first.\n        <\/p>\n\n\n        <h2>12. Security<\/h2>\n\n        <p>\n            We use appropriate technical and organisational measures\n            to protect personal information against unauthorised access, loss, misuse,\n            disclosure and alteration, including encryption in transit and access controls.\n        <\/p>\n\n        <p>\n            No method of transmission or storage is completely secure.\n            Where we are legally required to notify you of a data breach, we will do so\n            without undue delay.\n        <\/p>\n\n\n        <h2>13. Children\u2019s Privacy<\/h2>\n\n        <p>\n            This website is not directed to children under 13, and we\n            do not knowingly collect personal information from children under 13. If you\n            believe a child has provided us with personal information, contact\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>\n            and we will delete it.\n        <\/p>\n\n\n        <h2>14. Marketing Communications<\/h2>\n\n        <p>\n            We send marketing emails only where you have opted in. You\n            can unsubscribe at any time using the link in any marketing email or by\n            contacting us.\n        <\/p>\n\n\n        <h2>15. Third-Party Links<\/h2>\n\n        <p>\n            This site may link to third-party websites. We are not\n            responsible for their content, privacy practices or accuracy. Review the\n            privacy policy of any site you visit.\n        <\/p>\n\n\n        <h2>16. Changes to This Policy<\/h2>\n\n        <p>\n            We may update this policy from time to time. The \u201cLast\n            updated\u201d date shows when the most recent changes took effect. Where changes are\n            material, we will notify you by email or through a prominent notice on the\n            site.\n        <\/p>\n\n\n        <h2>17. Contact Us<\/h2>\n\n        <p>\n            <strong>Privacy enquiries:<\/strong>\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>\n        <\/p>\n\n        <p>\n            <strong>General enquiries:<\/strong>\n            <a href=\"mailto:enquiries@pro-luxehair.com\">\n                enquiries@pro-luxehair.com\n            <\/a>\n        <\/p>\n\n        <p>\n            Pro Luxe Hair\n        <\/p>\n\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Last updated: September 2026 Effective date: September 2026 1. Who We Are Pro Luxe Hair (\u201cwe\u201d, \u201cus\u201d, \u201cour\u201d) is committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose and safeguard your personal information when you visit pro-luxehair.com or contact us. This website is operated by Pro Luxe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":1,"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/pages\/3\/revisions\/821"}],"wp:attachment":[{"href":"https:\/\/pro-luxehair.com\/index.php\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}